Lawrence J. Marks

Associate Professor and Associate Dean, Administrative and Faculty Affairs

Education: Ph.D., The Pennsylvania State University, 1985
Year Hired: 1986
E-mail: lmarks@kent.edu
Phone: (330) 672-21102
Fax: (330) 672-3381

Office Address:
Lawrence J. Marks
A500
Kent State University College of Business Administration
P.O. Box 5190
Kent, OH 44242-0001

Biography:

Prior to becoming Associate Dean's Office in July 1996, Dr. Marks had served as chairperson of the Marketing Department for five years. He has wide ranging research interests in the area of advertising effects, having investigated the effects of context, presentation order, puffery, country-of-origin claims, and repetition of advertising on consumers' processing of advertising. He has also worked with Dr. Michael Mayo on the development and testing of models of marketing and consumer ethical decision making. Dr. Marks' work has appeared in The Journal of Advertising, The Journal of the Academy of Marketing Science, International Marketing Review, and The Journal of Marketing Research, and has been discussed in the Wall Street Journal. He is listed in Who's Who in Advertising. His professional experience includes computer sales, marketing research and sales forecasting, and consulting.